About The Group

Lidor Hoftman, 26, Tel Aviv.
Communications major with emphasis on interactive media.  Part of the Media Innovation Lab.
Works at the IDC student union as webmaster.

The connection between the physical and digital and always interested me. The miLab is the only place where I can truly experience the full process of creating such an interactive product, which is very helpful in the future when I want to be a manager over such a process. 


Danielle Offer, 26, Tel Aviv.
Communications major with emphasis on interactive media, psychology minor.  Part of the Media Innovation Lab.
Waitress at a Chinese restaurant for the last five years.  Enjoys fashion and photography.

I believe in technological determinism and am interested in the effects of technology in human behavior.  This project is another way for me to study normal human behavior and how technology can affect it.


Edva Madanes, 25, Tel Aviv.
Psychology major, communications minor.  Part of the Media Innovation Lab.
Volunteered for a year in a boarding school.  Took part in a unique project with the School of Psychology and Herzliya Welfare Office.

I am interested in observing how technology can be used to enrich our lives.  Our project, which combines the optimization of social aspects using technology, is a perfect way to both study the effects and better our lives.

Adi Ben-Israel, 18, Rehovot.
Computer Science major.  Part of the Media Innovation Lab.
Graduated from Fremont High School as Valedictorian.

As a firm believer that technology can improve and optimize the messier aspects of daily life, I came to this project to help break the barrier between the physical and technological.  I hope to improve others' lives with the development of this idea.

Roi Romy, 27, Tel Aviv.
Computer Science major.  Part of the Media Innovation Lab.
Works as a software engineer at Verint.  Previously worked at Amimon.


I became part of the project because I wanted to build something that combines the technological and physical aspects of our lives and changes them for the better.  I believe our project is usable by all, even technophobes, and our idea can change people's lives.